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Hello,

I'm Tess

I'm a brand builder with a passion for creating products using consumer data analytics to incorporate business objectives into designs that foster trust and inclusivity through intentional, playful products that delight.

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CURRENT & RECENT WORK

I lead all consumer research needs across North America Hair Care brands Old Spice & Aussie, along with NA Hair Care Portfolio Media Analytics.

Analytics & Insight Senior
Manager
Poisera
Product 
Design Intern

Summer of 2020 I worked as a product design intern for Poisera, an app created to help support women’s mental health during pregnancy and postpartum. I had the incredible opportunity of overseeing all digital aspects of the brand during initial development. From conducting user research to creating prototypes and marketing graphics, I was able to gain experience in each area of the product development cycle.

During the summer of 2019, I interned for Urban Outfitters, Inc. headquartered in Philadelphia, PA. While there, I worked with the search engine optimization (SEO) team for shared services. I acquired organic search analysis skills to boost page rank and search performance, along with learning what makes the perfect Philly cheesesteak.

URBN
SEO 
INTERN

SKILS

NEEDS ASSESSMENT AND USABILITY EVALUATION - UX Research

FLUENT

Lead methods used throughout the entire evaluation process of a product. Methods include personas and scenarios, competitive analysis, observation, surveys, interviews, data analysis, heuristic evaluation, usability testing, and task analysis.

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